More than 10 million pets are lost each year, don’t let your pet become a statistic. A microchip is simply NOT enough. This GPS pet tracker gives you the power to locate your pet at any time. A microchip does not alert you if your pet is lost, or show you their location, but the pet tracker does. A microchip requires your pet to be brought to a facility for scanning and will likely cost you a recovery fee. This device lets YOU be the one in control.